AI Insights · Timothy · April 2025
Top 5 Photo and Video Apps on iOS in Kenya: Q1 2025
Explore the performance trends of the top photo and video apps on iOS in Kenya during Q1 2025, with insights from Sensor Tower.
In the first quarter of 2025, the top photo and video apps on the iOS platform in Kenya showcased varied performance trends. According to Sensor Tower, these apps experienced distinct patterns in weekly downloads, revenue, and active users.
YouTube, published by Google, saw a peak in weekly revenue of around $5.6K in early January. Downloads fluctuated, reaching a high of 6.6K in early February, while active users remained relatively stable around 2.6M, with slight dips and rises throughout the quarter.
CapCut - Video Editor from Bytedance Pte. Ltd experienced an increase in both revenue and downloads over the quarter. Weekly revenue peaked at $2.5K in mid-March, while downloads rose to 7.6K by the end of March. Active users also showed growth, reaching approximately 113K.
Google Photos: Backup & Edit maintained a steady presence with revenue peaking at $2K in late March. Downloads were consistent, hovering around 1.5K, and active users exhibited a slight upward trend, closing the quarter at nearly 170K.
Instagram showed a variable revenue pattern, peaking at $1.5K in mid-January. Downloads saw a resurgence to 3.1K in late March, while active users steadily increased, reaching approximately 181K by quarter's end.
Lastly, Canva: AI Photo & Video Editor from Canva displayed modest revenue growth, peaking at $1.2K in early January. Downloads were consistent, around 1K weekly, and active users showed a gradual increase, ending the quarter at about 21K.
These insights reflect the dynamic landscape of photo and video apps in Kenya, with more detailed analytics available through Sensor Tower.